The Indonesia Ecommerce Landscape

The Indonesian ecommerce market is growing at an incredible pace. With a population of over 270 million, of which approximately 170 million are internet users, it’s unsurprising that Indonesia is a hotbed of ecommerce activity.

In this article, we’ll take a look at some of the biggest players in the Indonesian ecommerce landscape, including Shopee, Lazada, Tokopedia,,,,,,, and




Shopee is a leading ecommerce platform in Indonesia that offers a wide range of products at competitive prices. Launched in 2015, Shopee has quickly gained popularity among online shoppers due to its user-friendly interface and fast shipping options.


Unique features of Shopee:

  • In-app live streaming channel: This feature allows sellers to showcase their products in real-time, giving buyers a chance to see the products in action before making a purchase. This feature has proven to be a game-changer for many sellers, as it allows them to demonstrate the benefits of their products and answer any questions that potential buyers may have.
  • Loyalty program: Shopee Coins. This program rewards users for making purchases or participating in promotions via the Shopee app. Users can earn Shopee Coins by completing various activities, such as leaving product reviews, referring friends to the app, or participating in daily check-ins. These coins can then be used to redeem discounts on future purchases.
  • Extensive product range: The platform offers everything from electronics and home appliances to fashion and beauty products. With over 200 million downloads of its mobile app, Shopee has become a go-to destination for online shoppers in Southeast Asia.


In conclusion, Shopee is a top ecommerce platform in Indonesia that offers a wide range of products at competitive prices. Its innovative features, such as in-app live streaming and the Shopee Coins loyalty program, have helped it to stand out from the competition. With its user-friendly interface and fast shipping options, it’s no surprise that Shopee has become a favorite among online shoppers in Southeast Asia.



Lazada is a leading ecommerce platform in Southeast Asia, with a rich history of providing high-quality products and services to millions of customers. Since its launch in Indonesia in 2012, the platform has grown to become one of the most trusted and popular online shopping destinations in the region.


Key features that sets Lazada apart from its competitors in Indonesia:

  • Find a wide range of products: Products from electronics and gadgets to fashion and beauty products, home goods, and more can be found on Lazada. The platform offers a seamless shopping experience, with easy-to-use search and filtering tools that make it simple to find the perfect product at a great price.
  • Robust buyer protection program: This program ensures that buyers are protected from fraud, defective products, and other issues, giving them the peace of mind they need to shop with confidence. Whether you’re buying a new smartphone or a pair of shoes, you can trust that Lazada will stand behind your purchase and help you resolve any issues that may arise.
  • Commitment to customer service: The platform has a dedicated team of customer support specialists who are available 24/7 to assist with any questions or concerns that customers may have. Whether you need help placing an order or tracking a shipment, the Lazada team is always there to help.


Overall, Lazada is a top choice for anyone looking for a reliable and convenient online shopping experience in Indonesia. With its wide selection of products, competitive prices, and commitment to customer service and buyer protection, it’s easy to see why so many people trust and rely on Lazada for all their online shopping needs.



Tokopedia is an Indonesian ecommerce platform that has been operating since 2009. The platform has become one of the most popular online marketplaces in the country, offering a wide range of products and services to its customers.


Key features of Tokopedia are:

  • Focus on small and medium-sized businesses. The platform is committed to empowering local business owners, providing them with the tools and resources they need to grow and succeed. This includes access to marketing and promotion features, as well as financing and insurance services.
  • Offering a user-friendly interface: It makes it easy for small business sellers to set up and manage their online stores. The platform also provides a range of resources and tutorials to help sellers improve their product listings and optimize their sales strategies.
  • Commitment to customer satisfaction: The platform offers a range of customer support services, including a dedicated help center and a chat feature that allows customers to connect with sellers directly. This focus on customer service has helped to build trust and loyalty among Tokopedia’s user base.


Overall, Tokopedia is a leading ecommerce platform in Indonesia that is dedicated to supporting small businesses and providing customers with a seamless shopping experience. Its user-friendly interface, commitment to local business owners, and focus on customer satisfaction have made it a favourite among Indonesian shoppers. is a newer player in the Indonesian ecommerce market, having been launched in 2011. It has quickly gained popularity among consumers due to its diverse range of products, from fashion and beauty to electronics and home goods. is known for:

  • Website design: The website is designed to be user-friendly and easy to navigate, making it a popular choice for both tech-savvy and non-tech-savvy shoppers alike.
  • High level of customer service: With a dedicated support team that is available 24/7. The team is trained to provide fast and efficient solutions to any issues that customers may encounter while shopping on the website. This high level of customer service has helped to establish as a trusted and reliable online retailer in Indonesia.
  • Shop City: One of the unique features of is its “Shop by City” option. This feature allows customers to shop for products that are specific to their city, making it easier to find items that are available locally. This feature is particularly useful for customers who are looking for products that may be difficult to find in their area.
  • Other services: For example, customers can use the website to book travel, including flights and hotels. This makes a one-stop shop for Indonesian consumers, as they can easily book their travel and shop for products all in one place.
  • Bill payment service: This service allows customers to pay their bills online, without the need to visit a physical payment center. This is particularly useful for customers who may live in remote areas or have busy schedules.


Overall, is a great choice for Indonesian consumers who are looking for a reliable and convenient online shopping experience. With its diverse range of products, high level of customer service, and additional services like travel bookings and bill payments, truly is a one-stop shop for all of your online shopping needs. is another ecommerce platform in Indonesia that focuses on empowering small businesses. Launched in 2010, offers a range of products, from handmade goods to electronics. is known for its:

  • Social features: This allow sellers to connect with buyers and build relationships on the platform.
  • Accesibility: has also been praised for its efforts to make ecommerce more accessible to everyone. The platform offers a wide range of payment options, including instalment plans and cash on delivery, and has a user-friendly interface that makes it easy for anyone to shop online. is a unique ecommerce platform that focuses on providing products for parents and families. Launched in 2013, the platform offers everything from baby products to household items. is known for its:

  • Friendly and knowledgeable customer service team: Its customer service team is always available to answer questions and provide support to customers.
  • Offers a range of content and community features: This including a blog and a forum where parents can connect with each other and share tips and advice. is an ecommerce platform that focuses on providing products for businesses and professionals. Launched in 2013, the platform offers a range of products, from office supplies to heavy machinery. is known for its

  • Competitive prices: have competitive prices and its commitment to providing quality products.
  • Offers a range of business tools and services: These including inventory management and procurement tools. These services help to make the go-to platform for businesses of all sizes in Indonesia. is an ecommerce platform that focuses on fashion and beauty products. Launched in 2012, the platform offers a range of products from some of the most well-known fashion brands in the world. is known for its:

  • Fast shipping and latest fashion trends: is known for its fast shipping and its commitment to providing the latest fashion trends at affordable prices.
  • Additional services: also offers a range of additional services, including same-day delivery and a loyalty program for frequent shoppers. These features help to make a popular choice among Indonesian fashion enthusiasts. is a unique ecommerce platform that offers products ranging from daily essentials to electronics, and even fresh produce. is a unique platform where pride themselves on their:

  • Vast selection of over 30,000 products
  • Fast and easy delivery options
  • Has a number of physical stores: Allowing customers throughout Indonesia to buy online and pick up in-store. This innovative approach to online and offline shopping has made a favourite among both urban and rural Indonesians. is part of the international JD Sports brand, which is known for its sports apparel and footwear. Launched in Indonesia in 2018, the platform offers a range of products from top brands like Nike, Adidas, and Puma. is known for its:

  • High-quality products
  • Commitment to providing a seamless online shopping experience.
  • Offers a range of payment options
  • Fast shipping


These features making it a great choice for sports enthusiasts across Indonesia.



The Indonesian ecommerce market is thriving

These are just a few of the many ecommerce platforms that are operating in Indonesia today. Whether you’re looking for fashion, electronics, or anything in between, there’s a platform out there that can meet your needs. With so many options to choose from, it’s never been easier to shop online in Indonesia.

Thanks to the growth of ecommerce in Indonesia, businesses both large and small are finding new opportunities to connect with customers and grow their brands. Whether you’re a business owner looking to expand your reach or a shopper looking for the best deals and products, the Indonesian ecommerce landscape has something for everyone.

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