1. Identify the target audience and their needs and interest

  • Research the demographics, behaviors, and interests of the website’s target audience to understand what topics and information they are most interested in
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2. Determine the purpose of the website and problems that content solve

  • Identify the main goals and objectives of the website and how it aims to meet the needs and interests of the target audience
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3. Research and identify relevant topics

  • Use tools such as keyword research and competitor analysis to identify the topics and phrases that are most relevant and popular among the target audience
  • Ensure that the website’s content covers a wide range of relevant topics to attract a diverse audience
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4. optimise content for topical relevance

  • Review and optimize the website’s existing content to ensure that it is relevant, informative, and engaging for the target audience
  • Update the website’s content regularly to keep it fresh and relevant
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5. Monitor and track responses

  • VUse tools such as Google Analytics to track the website’s traffic and engagement metrics and identify any areas where the website may be underperforming in terms of topical relevance
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6. Topic optimisation

  • Based on the findings from monitoring and tracking the website’s performance, make updates and adjustments to the website’s content and optimization strategy to ensure that it remains relevant and engaging for the target audience.
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Nick Colin

Nick Kullin

Second Flight Agency

Gerald and his team at HighGround were 5 ***** !, They were so efficiently and deliver solid results for anyone looking to have Facebook backend team to manage their Facebook Ads account  


No Limit Coin

Great agency no need to get big New York agency. this is as effective
. Great work and we plan touse them again and again

Mike Lloyd / Yahoo

Michael Tougher


We were struggling with to gain conversions for our pre-orders on Indiegogo through paid campaigns. From starting to work with Gerald and his team, we were quickly gained high return on invesment. Great communication and understanding.


Toys ecom

Gerald and his team were definitely wizards! After reviewing the web structure, it’s very clear that alot of background research had been completed. The ads have performed very well – with more optimisation I do believe the ads are going to perform fantastically. Communication with the team was also great throghout!

Jane Bit / Nike

Mahoto Madara


What I liked about Gerald are the following,1) He walked me through the slides using Skyp while sharing his computer screen.This allowed me to ask questions on the spot and fully understand his thinking processes and logic behind the marketing strategies he made for us. He asked me an immediate feedback after completing the plan while my memory still fresh. 3) After seeing my feedback, he offered an additional research and a presentation giving some insights into a specific field i had no understanding before. 



Working with Gerald and his team was pleasure. They are very skillful and nice people (something very rare to find. He’s an expert in advertising and I will definitely hire him again A+

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