Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
PPC services help businesses to set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media platforms like Facebook and Instagram. These services typically include keyword research, ad copywriting, bid management, and performance tracking.
The goal of a PPC campaign is to drive targeted traffic to a website and convert that traffic into leads or sales. PPC can be a highly effective way to reach potential customers, but it requires careful planning and ongoing management to ensure the best possible return on investment.