Research

Research about Shopify site structures, client’s keyword research ( Google entity, difficulty, search intent, competitors analysis, link building strategy, content strategy), shopify category page, shopify product pages

Audit

We will run through client’s current Shopify speed test, content readibility, user average stays on site, user traffic flow, current mark up data ( schema) , Shopify apps audit ( to ensure no overbloat ) , missing content gap across all category pages and product pages

Optimise

Optimization process as following. 1. Based on category pages and product pages, we will optimise towards 80% score on PageOptimizerPro. 2. Creating 4 piece of highly optimised content to for all category pages to make sure client hit the best topical relevance and search intent for Google. 3, Create silos among all the category pages and making sure Google reward these pages. 4. Google entity link building which includes up to 100 optimised Entity links through business profiles, social accounts and interlinking them to let Google know its the client’s property. 5. Optimising the schema to make sure Google recognise all these entity

How We optimise SEO for Shopify?

Optimization process as following.

  1. Shopify web structure focused on category page ( which is collection page) and also product page.
  2. Most of the eCommerce search intent would be 80% on commercial search intent – people are searching products and learn about it’s functionality
  3. Since product category are the highest search volumes compared to product keywords, Shopify uses collection structure for broad category while every products page would be park under collection page.
  4. Shopify silos page can be created easily via category page if done right, and powering each specific product page by the right interlinks.
  5. We would focus on product schema, product tags ( empowering the broad category), and proper product feed to be able to show organically in SERP shopping category
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SHOPIFY COMMON SEO ISSUES.

  1. It’s very common that the Shopify SEO issues include:
    Inability to edit tag pages.
  2. Duplicate content.
  3. Duplicate page titles.
  4. Forced URL structure.
  5. Locked robots. …
  6. No customization of pages.
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SEO Tools

  1. Ahrefs
  2. SEMrush
  3. PageOptimizerPro
  4. Search Console
  5. Screaming frog
  6. Google entity extractot

Other eCommerce services

  1. Shopify SEO
  2. Magento SEO
  3. Woocommerce SEO

 

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