PPC, or pay-per-click, is a form of digital advertising that allows businesses to display ads on search engine results pages and other websites. PPC is a highly effective way for enterprise businesses to reach their target audience and drive qualified traffic to their website.
The importance of PPC for enterprise businesses lies in its ability to reach a targeted audience at the moment they are searching for products or services that the business offers. This can lead to higher conversion rates and a better return on investment. PPC also offers a number of other benefits, including the ability to track and measure campaign effectiveness, the flexibility to adjust and optimize campaigns in real-time, and the ability to reach a global audience.