PPC, or Pay-Per-Click, is a digital marketing strategy in which advertisers pay a fee each time one of their ads is clicked. PPC is a way to drive traffic to a website, rather than earning clicks organically.
In the context of B2B, or business-to-business, PPC can be a valuable tool for generating leads and increasing brand visibility. B2B companies often have longer and more complex sales cycles, so it’s important to be able to target specific audiences and track the effectiveness of campaigns.
PPC allows B2B companies to do this by allowing them to bid on specific keywords and target their ads to specific demographics and locations. This can be especially useful for B2B companies that are targeting other businesses, as it allows them to reach potential customers who are actively searching for the products or services they offer.