PPC, or pay-per-click, is a form of digital advertising that allows businesses to bid on keywords and phrases relevant to their products and services, and only pay when their ad is clicked by a user. PPC is a highly targeted and efficient way for businesses to reach potential customers and drive targeted traffic to their websites.
Learning about PPC can be beneficial for businesses of all sizes, as it allows them to reach specific audiences and track the effectiveness of their advertising efforts. With the right strategies and tactics, PPC can be a powerful tool for generating leads, increasing sales, and driving brand awareness. Whether you’re new to PPC or an experienced advertiser, there is always more to learn and new techniques to try in order to optimize your campaigns and achieve your business goals.