ONPAGE AUDIT
Research on technical SEO, crawl analysis, pillar and silo, H tags, schema and website speed
CONTENT AUDIT
Topical relevance score, entity score, search intent, content readability, content usefulness score, E-A-T
LINK AUDIT
Analyze backlinks profile for TrustFlow, Domain authority, traffic, and topic relevancy
1. INITIAL REVIEW OF THE WEBSITE
- Check for any technical issues or errors that could affect the website’s visibility and performance
- Verify that the website is being indexed by search engines
- Review the website’s structure and navigation to ensure that it is easy for users and search engines to understand and navigate
2. KEYWORD RESEARCH AND ANALYSIS
- Identify the target keywords and phrases that the website should be optimized for
- Analyze the website’s current keyword usage and determine if it is effectively targeting the right keywords
- Research and identify any new keywords or phrases that the website should be targeting
3. ONPAGE AND WEB STRUCTURE ANALYSIS
- Review and optimize the website’s titles, headings, and meta tags to ensure they are relevant and properly formatted
- Check for and fix any broken links or errors in the website’s internal linking structure
- Review and optimize the website’s content to ensure it is high quality and relevant to the target keywords
4. LINK BUILDING ANALYSIS
- Analyze the website’s backlink profile to identify any low-quality or spammy links that could be hurting the website’s performance
- Research and identify opportunities for building high-quality backlinks from reputable sources
5. MOBILE AUDIT
- Verify that the website is mobile-friendly and provides a good user experience on mobile devices
- Review the website’s loading speed and performance on mobile devices
6. LOCAL SEO
- If the website is targeting a local audience, review and optimize the website’s local citations and listings to ensure they are accurate and consistent
7. TRAFFIC & PERFORMANCE ANALYSIS
- Use tools such as Google Analytics to analyze the website’s traffic, sources of traffic, and conversion rates
- Identify any areas of the website that may be underperforming and suggest improvements
- Google search console to find what are the keywords opportunity to optimise
- Use CRO Tools like BrewingHot to optimise user behaviour
6. CREATE A FULL SEO PLAN
- Based on the findings of the SEO audit, create a plan of action to address any issues and opportunities identified during the audit. This may include updating the website’s content, improving its technical performance, or building high-quality backlinks.
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