A pay-per-click (PPC) agency is a company that specializes in managing and optimizing pay-per-click advertising campaigns for businesses. PPC is a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. The goal of a PPC campaign is to drive targeted traffic to a website and generate leads or sales.
PPC agencies use a variety of tools and strategies to research, create, and manage PPC campaigns that are tailored to the specific goals and needs of their clients. They work to continually improve the performance of the campaigns, track and analyze data, and provide regular reports to their clients to ensure that the campaigns are delivering the desired results.