PPC (pay-per-click) pricing is a pricing model used in online advertising, where businesses pay a fee each time one of their ads is clicked. PPC ads typically appear at the top or bottom of search engine results pages (SERPs), or on websites that are part of a company’s advertising network.
Pricing is an important factor in PPC advertising because it determines how much a business will pay for each click on their ad. The cost per click (CPC) can vary widely depending on a variety of factors, including the competitiveness of the keyword or phrase being used, the relevance of the ad to the search query, and the quality of the landing page on the business’s website.
Effective PPC pricing involves finding the right balance between maximizing the number of clicks an ad receives and minimizing the cost per click. By carefully monitoring and adjusting their PPC pricing strategy, businesses can ensure that their ads are reaching the right audience at the right price.