1. What is the goal for creating market persona

  • Define the goals of your market persona: What do you want to learn about your target audience? What do you want to achieve with your marketing efforts?

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  • Use market research, customer surveys, and other available data to gather information about your target audience. Look for trends and patterns in their demographics, behaviors, motivations, and needs.
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  • Use the data you’ve gathered to create a detailed description of your market persona. Include information about their age, gender, location, income, education level, and other relevant characteristics.
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  • Give your market persona a name and a face, and add personal details that help bring the persona to life. For example, you might describe their hobbies, interests, and values.
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5. TEST AND optimise

  • Use your market persona to guide your marketing efforts and see how it resonates with your target audience. Make adjustments as needed based on feedback and data.
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Nick Colin

Nick Kullin

Second Flight Agency

Gerald and his team at HighGround were 5 ***** !, They were so efficiently and deliver solid results for anyone looking to have Facebook backend team to manage their Facebook Ads account  


No Limit Coin

Great agency no need to get big New York agency. this is as effective
. Great work and we plan touse them again and again

Mike Lloyd / Yahoo

Michael Tougher


We were struggling with to gain conversions for our pre-orders on Indiegogo through paid campaigns. From starting to work with Gerald and his team, we were quickly gained high return on invesment. Great communication and understanding.


Toys ecom

Gerald and his team were definitely wizards! After reviewing the web structure, it’s very clear that alot of background research had been completed. The ads have performed very well – with more optimisation I do believe the ads are going to perform fantastically. Communication with the team was also great throghout!

Jane Bit / Nike

Mahoto Madara


What I liked about Gerald are the following,1) He walked me through the slides using Skyp while sharing his computer screen.This allowed me to ask questions on the spot and fully understand his thinking processes and logic behind the marketing strategies he made for us. He asked me an immediate feedback after completing the plan while my memory still fresh. 3) After seeing my feedback, he offered an additional research and a presentation giving some insights into a specific field i had no understanding before. 



Working with Gerald and his team was pleasure. They are very skillful and nice people (something very rare to find. He’s an expert in advertising and I will definitely hire him again A+