The Best Earned Backlink Strategies for SEO 2023


The Best Earned Backlink Strategies for SEO 2023


Obtaining high-quality backlinks is still essential for success online in the ever-changing world of SEO. As we move into 2023, understanding and implementing the best backlink strategy can provide your website a big boost in search engine ranks and organic traffic. A deliberate and systematic approach is needed to create a strong backlink profile, with the goal of building and obtaining connections from reliable and pertinent sources.

In this blog post, we’ll examine the best backlink building tactics for 2023, giving you the building tool to maximize your SEO efforts and maintain an advantage in the cutthroat digital environment. Whether you are a seasoned SEO expert or a website owner looking to improve your online presence, this guide will arm you with practical advice to help you create a strong backlink profile and increase the visibility and success of your website.


Backlink Strategy

A deliberate link building strategy for obtaining and constructing high-quality backlinks to a website is referred to as a backlink strategy. Backlinks, sometimes referred to as inbound links. Different from internal link, inbound links are links that go to your website from other websites. They are essential to search engine optimization (SEO) because search engines view them as a sign of authority and trust.

A well-designed backlink strategy includes locating pertinent and reputable websites in your business or area and putting strategies in place to obtain backlinks from them. The objective is to obtain backlinks from trustworthy websites that will raise your website’s trustworthiness, increase referral traffic, and boost search engine ranks.

Creating exceptional content that naturally draws backlinks, cultivating relationships with other website owners and influencers, taking part in industry forums or communities, and using social media platforms for link sharing are all examples of activities that can be included in a successful backlink strategy. Prioritizing quality above quantity, the strategies should concentrate on obtaining backlinks from reliable and pertinent sources rather than seeking spammy or low-quality links.

Website owners and SEO specialists can boost their website’s exposure, increase organic traffic, and establish their site as a reliable and authoritative resource within their sector or specialty by putting into practice a well-defined backlink strategy.


Why Backlinks Strategies Used in SEO?

In the world of search engine optimization (SEO), backlink strategies is employed for a number of crucial reasons:


  1. Increase Website Authority, relevancy, and Quality: Backlinks are one of the main factors search engines employ to evaluate a website’s authority, relevancy, and quality. Search engine results pages (SERPs) favor websites with a robust and varied backlink profile. A well-executed backlink strategy can help your website become more visible and raise the likelihood that it will rank highly for pertinent keywords.
  2. Boost Organic Traffic: Reputable and pertinent websites’ backlinks can send traffic your way. Users that click on backlinks to visit your website have the potential to increase engagement, conversions, and revenue. A well-thought-out backlink strategy aids in bringing in targeted traffic click to your website, extending your audience and raising the possibility that you will succeed in your company objectives.
  3. Improve Website Authority: Backlinks are viewed as “votes of confidence” by other websites. Search engines understand that your website is a reliable source of information when they find authoritative websites linking to your material. The overall authority and credibility of your website might be raised as a result, both in the eyes of users and search engines.
  4. Develop Relationships and Networking: Creating a backlink plan frequently entails contacting other website owners, industry leaders, and influencers. Beyond just backlinks, you may promote partnerships, collaborations, and other mutually advantageous opportunities by building relationships and networking within your field. These ties may result in more exposure, requests to guest write, and advantageous contacts within your sector.
  5. Keep Ahead of Competitors: A well-executed backlink strategy can provide you an advantage over your rivals in a competitive internet environment. You can outperform rival websites in search rankings and increase your share of organic traffic by aggressively getting high-quality backlinks from reliable sources. Continuous monitoring, analysis, and adaption of your backlink strategy are necessary to stay ahead of the competition.


The overall goal of a backlink strategy is to develop your website’s authority, improve exposure, attract targeted traffic, and eventually help you succeed online.


Different Types of Backlink


Different Types of Backlink

Different backlink types might affect your website’s authority and search engine rank in SEO. Listed below are a few of the most well-known kinds of backlinks:


  1. Natural Editorial Backlinks: Organic editorial backlinks from other websites that think your material valuable and link to it on their own volition. Since they originate from reputable websites and highlight the authority and importance of your content, editorial backlinks are often regarded as being of a high caliber.
  2. Guest Post Backlinks: Creating and posting material on another website in exchange for a backlink to your own website is known as guest posting. Backlinks from guest posts can expand your audience, establish your authority in your market, and increase referral traffic to your website.
  3. Forum and Comment Backlinks: You may occasionally be able to include a backlink to your website by participating in internet forums and making comments on pertinent blog posts or articles. Although blogs and articles’ backlinks might not be as influential as other backlinks, these ones might nonetheless add to your overall link profile.
  4. Social Media Backlinks: Despite the fact that social media links are frequently “nofollow” and do not directly affect SEO results, they can still be advantageous to your website because social media links can increase traffic, raise brand awareness, and even draw natural backlinks from other people who come across your material.
  5. Directory Backlinks: Online directories classify websites according to particular regions, industries, or niches. Your website’s credibility can be boosted and search engine exposure can be increased by submitting it to pertinent directories.
  6. Resource Page Backlinks: A resource page is a collection of useful links or sources on a specific subject or industry. Reaching out to website owners and seeking inclusion on their resource pages might help you obtain high-quality backlinks if your content or website provides useful resources.


It’s crucial to remember that when it comes to backlinks, quality should always take precedence over number. Your SEO will benefit more from acquiring a short number of high-quality backlinks from reliable and pertinent sites than from a large number of low-quality backlinks.


12 The Best Earned High-Quality Backlinks Strategy for SEO 2023

Here are 12 extremely successful earned backlink tactics for SEO in 2023 that have produced positive outcomes:


  1. Produce Outstanding, value, and Unique material: Concentrate on creating outstanding, value, and distinctive material that inevitably draws backlinks from other websites. Conduct in-depth research, offer unique perspectives, and present the material in a way that is interesting and easy to share.
  2. Writing Guest Posts for Reputable Websites: Find reputable websites in your niche and submit excellent guest posts to them. Make sure your content is worthwhile, well-written, and compatible with the interests of the readership. You can reach out to target audience by guest writing, increase your exposure, and obtain trustworthy backlinks.
  3. Establish Connections and Work Together with Influencers: Talk to bloggers, industry leaders, publishers, and influencers in your niche. Work together on webinars, interviews, or content projects to raise your profile and obtain backlinks from their websites.
  4. Creating broken links: Look for broken links on reputable websites and supply your own pertinent information in their stead. This tactic gets you a worthwhile backlink while aiding website owners in fixing broken links.
  5. Skyscraper Technique: Use the “skyscraper technique” as strategic is recommend to improve upon existing, well-liked material in your business. In order to increase your chances of obtaining backlinks, contact the websites that are connecting to the original material and propose your updated article as a replacement.
  6. Resource Page Link Building: Look for resource pages that provide links to useful resources, such as websites, applications, or references, in your business. Suggest to the website owners that they add your website as a helpful resource, resulting in a relevant backlink.
  7. Brand Mentions and Link Reclamation: Monitoring Online Mentions of Your Brand or Website and Link Reclamation: Contact website owners who have mentioned your brand or website but haven’t linked to it. In order to improve your backlink profile, ask them to include a backlink.
  8. Infographics and Visual information: Produce engaging infographics and visual information that is simple to share. Since they are attractive to the eye and provide useful information, infographics frequently attract backlinks.
  9. Expert Roundups and Interviews: Participate in experts podcast, roundups and interviews event, where numerous experts offer their perspectives on a certain subject. When your article is published, a backlink to your website will probably be won from them.
  10. Original study and Studies: Carry out unique studies or study in your sector and publish the results. Data-driven content that is distinctive and valuable frequently garners attention and backlinks from other websites.
  11. Local SEO and Citations: If your business is local, make sure that your website is listed on the appropriate citation and local directory websites. You can gain location-specific backlinks and increase your exposure in local search results by using local citations.
  12. Social Media Engagement and Amplification: Actively engage with your audience on social media platforms, share your material, and urge other users to do the same by linking to it. Likes, shares, and comments are examples of social signals that can indirectly affect backlink prospects.


Always keep in mind that creating a good backlink profile necessitates a balance between quality, relevancy, and diversity. Consistently using good strategy can improve your website’s SEO performance, boost organic traffic, and develop your authority in your market or area.



Earning backlinks is, thus, a crucial component of a good SEO strategy in 2023. The 12 earned backlink tactics listed above offer practical means of obtaining high-quality backlinks that have a big influence on your website’s authority, visibility, and rankings.

You can get quality backlinks from reputable websites by concentrating on producing excellent content, taking part in guest posting, establishing connections with influencers, and utilizing various link-building strategies like broken link building strategy and the skyscraper strategy. Your backlink profile can also be improved by using social media, taking part in expert roundups, and conducting original research.

When it comes to backlinks, it’s imperative to put quality before number. It is more advantageous to obtain good backlinks from trustworthy, industry-relevant sites than to go after spammy, subpar or expired url links. Keep up with the most recent SEO developments and adjust your strategy as necessary.

You may improve your website’s SEO performance, boost organic traffic, and establish your website as a reliable and authoritative resource in your niche by employing these earned backlink tactics consistently and responsibly. Your SEO efforts will be more successful in the long run if you develop a varied and high-quality backlink profile.



What is the importance of backlinks in SEO?

Backlinks are essential to SEO since they are viewed as endorsements from other websites. Backlinks are taken into account by search engines as indicators of the authority, reliability, and relevance of a website. Strong backlink profiles increase the likelihood that websites will rank better SEO results, draw organic traffic, and become more visible in the sectors in which they operate.

Are all backlinks equally valuable?

No, all backlinks are not created equal. A backlink’s relevance and quality are crucial considerations. While low-quality backlinks from backlink spamming or unrelated sources can potentially hurt your SEO efforts, good and  high-quality backlinks come from respected and authoritative websites with high PR. It’s critical to concentrate on obtaining backlinks from reliable websites in your sector or specialty.

How can I earn backlinks organically?

Producing good and high-quality content that inevitably garners attention and shares from other websites is necessary to acquire backlinks naturally. Concentrate on creating informative and distinctive content that stands out in your sector.

Is guest posting still effective for earning backlinks?

Yes, guest writing continues to be a successful tactic for gaining backlinks. You can demonstrate your subject matter expertise, connect with a new audience, and obtain backlinks to your own website by submitting excellent guest articles to pertinent and reputable websites.

Should I prioritize quantity or quality when it comes to backlinks?

For best backlinks practice, quality should always take precedence above number. A small number of high-quality backlinks from reliable websites is preferable than a large number of low-quality backlinks. Concentrate on obtaining backlinks from credible sites within your business because search engines respect the relevance, authority, and credibility of the connecting domains.