Brand Story
StrongLiftWear started off in Melbourne , Australia in early 2014
The Founder of SLW, Andrew reach out to Gerald to get help in Facebook and Google Ads campaign due to high cost per conversion which leaves a very slim profit margin due to fierce competition in Australia.
High Cost per acqusition.How To Lowerdown CPA?
Upon diagnosing the main issue of high CPA, we realised that SLW have a huge email list and the previous FB vendor is spending 80% of the ad spend on cold audience ( Top of the funnel)
Quickly, we segment out the database of emails into few buying segments and create offers cater to the non active buyers.
Untapped audience.