![highground-page-2-section-12-img-1](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-12-img-1.png)
Pillar Pages
Focus on bringing out Pillar page – the main page that contains all the subtopic of the site for stronger crawl impact and user navigations
![highground-page-2-section-12-img-2](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-12-img-2.png)
Clusters Structure
Organizing the topics accordingly to ensure good traffic flow in the website
![highground-page-2-section-12-img-4](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-12-img-4.png)
Subpages
Pages that focused on services and under the main topic
![highground-page-2-section-14-card-3](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-14-card-3.png)
1. Define The Scope
- Understanding the goal of the website and structuring of topical mapping.
- Audit on the current web structure – where are the pillar pages and clusters? how to regroup them accordingly without major changes on the URL namings?
- Current mapping of site structure and how crawling navigates around the website
2. Market Persona Mapping
- Using the market persona deck, web structure should fit into all their content needs
- Ask questions such as – does this page serve any solutions to the problem clients are looking for?
![](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-4-img.png)
![](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-14-card-3.png)
3. Fitting Into Keyword Research Plan
- Does the keyword research plan fits into the web structure and topical mapping?
- How does this web structure serve all the research done upfront?
4. Optimum Site Hierarchy
- Does traffic easily find the content on your site easily and how many steps taken to reach to the piece of content on your site?
- What are the average users stay on site before and after restructuring?
- Does the bounce rate and dropoff improved?
- Does the clicks to sub pages improved?
These are the key metrics to measure if your web structure is optimised. We use CRO tools BrewingHot.com to analyze such data
![](https://highground.asia/wp-content/uploads/2024/04/highground-page-2-section-4-img.png)
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