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Pillar Pages

Focus on bringing out Pillar page – the main page that contains all the subtopic of the site for stronger crawl impact and user navigations

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Clusters Structure

Organizing the topics accordingly to ensure good traffic flow in the website

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Subpages

Pages that focused on services and under the main topic

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1. Define The Scope

  • Understanding the goal of the website and structuring of topical mapping.
  • Audit on the current web structure – where are the pillar pages and clusters? how to regroup them accordingly without major changes on the URL namings?
  • Current mapping of site structure and how crawling navigates around the website

2. Market Persona Mapping

  • Using the market persona deck, web structure should fit into all their content needs
  • Ask questions such as – does this page serve any solutions to the problem clients are looking for?

3. Fitting Into Keyword Research Plan

  • Does the keyword research plan fits into the web structure and topical mapping?
  • How does this web structure serve all the research done upfront?

4. Optimum Site Hierarchy

  • Does traffic easily find the content on your site easily and how many steps taken to reach to the piece of content on your site?
  • What are the average users stay on site before and after restructuring?
  • Does the bounce rate and dropoff improved?
  • Does the clicks to sub pages improved?

These are the key metrics to measure if your web structure is optimised. We use CRO tools BrewingHot.com to analyze such data

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