Identify Topic Cluster
Research on what search terms means to users and search engines
Market Persona Mapping
Who are the website audience? what is their role in the business or as a consumer? what are the problems they are solving with the keyword search?
Create Better Topic Structure
Mapping out a proper topic cluster and subtopic allowing users and search engines easily navigate to the right information
1. Identify The Target Audience And Their Needs And Interest
Research the demographics, behaviors, and interests of the website’s target audience to understand what topics and information they are most interested in
2. Determine The Purpose Of The Website And Problems That Content Solve
Identify the main goals and objectives of the website and how it aims to meet the needs and interests of the target audience
3. Research And Identify Relevant Topics
- Use tools such as keyword research and competitor analysis to identify the topics and phrases that are most relevant and popular among the target audience
- Ensure that the website’s content covers a wide range of relevant topics to attract a diverse audience
4. Optimise Content For Topical Relevance
- Review and optimize the website’s existing content to ensure that it is relevant, informative, and engaging for the target audience
- Update the website’s content regularly to keep it fresh and relevant
5. Monitor And Track Responses
Use tools such as Google Analytics to track the website’s traffic and engagement metrics and identify any areas where the website may be underperforming in terms of topical relevance
6. Topic Optimisation
Based on the findings from monitoring and tracking the website’s performance, make updates and adjustments to the website’s content and optimization strategy to ensure that it remains relevant and engaging for the target audience.
Get a free website audit
Download our
High Ground Smart App
Free website audit report on finger tip!
