Research
Research about marketplace site structures, client’s keyword research ( Google entity, difficulty, search intent, competitors analysis, link building strategy, content strategy), shopify category page, shopify product pages
Audit
We will run through client’s current marketplace speed test, content readibility, user average stays on site, user traffic flow, current mark up data ( schema) , Shopify apps audit ( to ensure no overbloat ) , missing content gap across all category pages and product pages
Optimise
Optimization process as following. 1. Based on category pages and product pages, we will optimise towards 80% score on PageOptimizerPro. 2. Creating 4 piece of highly optimised content to for all category pages to make sure client hit the best topical relevance and search intent for Google. 3, Create silos among all the category pages and making sure Google reward these pages. 4. Google entity link building which includes up to 100 optimised Entity links through business profiles, social accounts and interlinking them to let Google know its the client’s property. 5. Optimising the schema to make sure Google recognise all these entity