SEO WEBSITE STRUCTURE

Unlock the secret to building top-notch website structures with pillar and topic clusters. Picture your website as a giant library. Each part works like a sturdy bookshelf that keeps information neat and easy to find. Pillar pages act like strong shelves, holding everything together, while topic clusters are the books, linked in a cool network of knowledge. This setup turns your site into a treasure map, letting visitors spot what they want fast. Studies show pages arranged this way can increase your site’s visibility by 13 percent. This trick not only tidies up your content but also makes search engines happy, giving you double the benefit. It’s like turning a messy jigsaw into a favorite puzzle, pulling in curious folks who stick around longer. Entrepreneurs, teachers, and bloggers get the biggest wins here. Dive in to see how this method can turn any site into a lively, smooth-running spot that keeps people coming back.

Pillar Pages

Focus on bringing out Pillar page – the main page that contains all the subtopic of the site for stronger crawl impact and user navigations

Clusters Structure

Organizing the topics accordingly to ensure good traffic flow in the website

Subpages

Pages that focused on services and under the main topic

Define The Scope

• Understanding the goal of the website and structuring of topical mapping.

• Audit on the current web structure – where are the pillar pages and clusters? how to regroup them accordingly without major changes on the URL namings?

• Current mapping of site structure and how crawling navigates around the website

Market Persona Mapping

• Using the market persona deck, web structure should fit into all their content needs

• Ask questions such as – does this page serve any solutions to the problem clients are looking for?

Fitting Into Keyword Research Plan

• Does the keyword research plan fits into the web structure and topical mapping?

• How does this web structure serve all the research done upfront?

Optimum Site Hierarchy

• Does traffic easily find the content on your site easily and how many steps taken to reach to the piece of content on your site?

• What are the average users stay on site before and after restructuring?

• Does the bounce rate and dropoff improved?

• Does the clicks to sub pages improved?