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What is HARO Link Building and How Does it Works?

  • High Ground
  • Oct 7
  • 6 min read

Updated: 2 days ago

HARO Link Building image

Step into success with Highground.asia’s HARO Link Building Services. They offer a powerful way to boost your online presence worldwide. Picture your site pulling in more visitors from all corners, the right kind who really matter to your business. These services can send your brand soaring, helping it fly high across the global stage. Discover how this can lift your business and open doors you never thought possible. Keep reading to unlock the secret to growing big and reaching far.


What is HARO Link Building?


In simple terms, HARO is a platform that connects journalists and bloggers with subject experts. There, journalists post queries and the experts provide insights or quotes. Journalists often receive several pitches, to which they then choose the best ones for their articles.


As a courtesy, they usually link back to the expert’s website to credit them when using their input. This arrangement benefits both parties because the writers get access to credible sources for content creation, while experts gain exposure and valuable backlinks.


Why is HARO Link Building great for SEO?


HARO is great for SEO (Search Engine Optimization) because it provides an opportunity to earn high-quality backlinks from reputable websites. This is especially beneficial. HARO link building offers benefits, including:


Global Reach


HARO has a global reach, connecting experts with journalists and bloggers from various countries and regions. This presents an opportunity to get featured and earn backlinks from international publications, which would further expand your reach to diverse audiences across different regions and languages.

Authoritative backlinks


When journalists and bloggers use insights or quotes from experts through HARO, they typically link back to the expert’s website. These backlinks come from established publications and websites, which search engines like Google view as authoritative sources.

Relevant backlinks


Backlinks from HARO are trustworthy because they are placed within your content that is related to the expert’s field. Search engines value these relevant links highly because they help confirm the expert’s authority and relevance in their area of expertise.


Anchor text


When linking to an expert’s website, journalists often use the expert’s name or a relevant keyword as the anchor text. This can help reinforce the relevance and authority of the linked website for those specific keywords or topics.

Increased online visibility


By being featured and mentioned in articles on authoritative websites, experts can gain increased online visibility, leading to more organic traffic and potential new business opportunities.


What makes a good backlink in HARO Link-Building?


There are plenty of ways to define a good backlink. The table below outlines the key factors that contribute to a high-quality backlink in HARO Link Building.


Factor

Explanation

High Authority Website

A backlink from a reputable website carries more weight than multiple links from lower-quality sites. We assess website authority using the DR (Domain Rating) metric from Ahrefs. While not all HARO links are from top-tier domains, our service ensures payment only for qualifying ones.

“Dofollow” Attribute

Effective backlinks should have the “dofollow” attribute, signifying to search engines to follow and count the link toward ranking. Not all HARO links are “dofollow,” but our service guarantees payment for qualifying ones.

Link Placement

Backlinks placed within the main body of text are more valuable than those in footers or sidebars.

Fewer Links on the Referring Page

The value of a backlink increases with fewer total links on the referring page. Links from directories and link farms, with several outbound links, are less beneficial.


Choosing the right one to support your goal will rely on specific needs and available resources.


What are the other things you should know about HARO Link-Building?


Although HARO is an effective platform for earning high-quality backlinks from reputable publications, there are several things to keep in mind when considering HARO link-building:


  1. Publications happen with a delay – the fastest was 2 days, slowest was 6 months after pitching. You’ll eventually get links, but speed isn’t guaranteed.

  2. Sources can’t directly contact journalists or follow up after submitting a HARO pitch.

  3. 1 in 3 times, journalist/publication details are anonymous. Some links may be on low domain authority sites with little SEO value, but you only pay for qualifying links.

  4. Expect 3-5 HARO links per month starting Month 2. It provides quality links but not on a big scale.

  5. Most HARO links stay live indefinitely, but publications can update/remove content without notice.


What are Qualifying Links?


Qualifying Links are high-value backlinks that meet the strict criteria to boost SEO. These links effectively improve search rankings and website authority for several reasons:


Criteria

Description

High Authority

Links from websites with strong domain authority are typically measured using metrics like DR (Domain Rating) by Ahrefs or DA (Domain Authority) by Moz. These websites are well-respected and trusted within their industries.

Relevance

Links that are contextually relevant to your industry or niche. This ensures that the backlinks are valuable and aligned with the content on your website.

Dofollow Attribute

Links that pass on SEO value to your website are known as “dofollow” links. These are essential for boosting your website’s search engine rankings.

Editorial Placement

Links that are naturally embedded within the body of the text, rather than placed in sidebars, footers, or as a list of references. Editorial placement shows a higher level of endorsement and relevance.

Unique Referring Domains

Links from unique domains, meaning that each backlink comes from a different website. This diversity is important for building a robust and varied backlink profile.

Low Link-to-Text Ratio

Links placed on pages with a low number of total links. Fewer links on a page mean each one carries more value and is less likely to be seen as spammy by search engines.


Highground.asia’s HARO Link-Building Services


Our comprehensive HARO Link-Building Services aim to enhance your online presence and search engine rankings. Our service highlights:


1. Expert Pitching


Our seasoned team strategically develops pitches on marketing-related topics to secure high-quality backlinks from authoritative websites. This includes pitching to relevant and reputable sources, and ensuring that each backlink adds value to your website.


2. Qualifying Links


Our team will strategize and attain a set number of authoritative backlinks as part of our HARO Link-building services. The package you select determines the number of authoritative backlinks each month.


By choosing the right package, you can ensure a steady flow of high-quality backlinks essential for improving your search engine rankings and driving organic traffic to your site.


3. Transparent Reporting


We will also provide detailed monthly reports showcasing the links secured, pitch success rates, and the overall impact on your SEO efforts.


4. Dedicated Support


Our team is available to provide ongoing support, answer queries, and fine-tune our strategies to meet your growing needs.


Highground.asia HARO Link Building Services Packag


Highground.asia offers a range of HARO link-building service packages tailored to fit your business needs and budget:


Basic Package

Standard Package

Premium Package

RM XXX per month

RM XXX per month

RM XXX per month

5 pitches per month

10 pitches per month

15 pitches per month Highly targeted industry/niche focus

Basic industry/niche targeting

Advanced industry/niche targeting

15 HARO queries

5 HARO queries

10 HARO queries

8 high-authority backlinks

2 high-authority backlinks

5 high-authority backlinks

Monthly reporting, email support

Monthly reporting, email support

Monthly reporting, email support



Why Choose Highground.asia for your HARO Link Building needs?


At Highground.asia, we offer unparalleled expertise in HARO link-building, backed by:


  • A team of seasoned professionals deeply versed in the HARO platform

  • Strategic, tailored pitching approach to maximize placement opportunities

  • Rigorous vetting to ensure only high-quality, authoritative backlinks

  • Transparent reporting for real-time campaign visibility

  • Dedicated account managers providing personalized support


Besides that, our proven track record, commitment to quality, and client-centric approach make us the ideal partner to elevate your online presence. 


Here are other ways why we are the best:


Highground.asia

Other Agencies

Focus on relevant and reputable websites when pitching

Pitching irrelevant or low-quality websites.

Craft well-written and informative pitches.

Sending generic or spammy pitches.

Respond promptly to HARO queries within deadlines

Missing deadlines or submitting late responses.

Build relationships with journalists by providing valuable insights

Providing inaccurate or irrelevant information.

Monitor and track link placements.

Not verifying link placements.

Maintain professionalism and ethical practices.

Engaging in unethical practices like buying or trading links.


It’s important to remember that using PBNs can seriously harm your website’s SEO and is strongly discouraged by search engines. It’s generally advised to concentrate on creating high-quality backlinks by moral and sustainable methods, such as producing worthwhile content, communicating with your target audience, and cultivating real connections with other trustworthy websites.


Schedule a Consultation with Highground.asia To Get More Information About our HARO Link Building Services!


Ready to reap the benefits of HARO Link Building? Schedule a consultation with our team of experts to understand how our services can fast-track your online growth on a global scale.

FAQ


How quickly can I expect to receive backlinks?


The average time from pitch to publication is around 3 weeks. While we guarantee placements, exact timing may vary. Typically, you can expect 2 links within 2 months and 8 links within 4 months.


How will I be notified about the backlinks secured?


You’ll receive a daily updated Google Sheets report containing all pitches and earned links, ensuring transparency and tracking progress.


What is the pitch approval process?


HARO operates on strict deadlines, often requiring pitches within one or two days. While we provide reports on all submissions for HARO Link-Building, we need to maximize time efficiency and submission chances. 

Therefore, we may not request your approval for every pitch. This allows us to submit pitches promptly, ensuring the best chances for successful inclusion.


Is HARO link-building a good fit for my business?


Yes. Especially if you want more visitors from search engines. Your website may not perform as well if it has zero backlinks. 



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